Before & After
Before
- No web presence for property owners or guests
- Manual invoicing for 1,000+ reservations every month
- No SEO — invisible on Google for relevant searches
- No CRM to track leads, follow-ups, or owner relationships
After
- SEO-optimized site ranking on Google's front page
- Invoicing automated for 1,000+ reservations every month
- Full HubSpot CRM, marketing, and sales pipeline live
- 40 hours per week saved across the operation
The Challenge
Great Dwellings manages short-term rental properties. The business was growing. But the systems weren't built for scale. Every month, the team processed over 1,000 reservations by hand. That meant manually calculating commissions, generating invoices, and sending them to the right people. It was repetitive, error-prone, and eating hours every week.
The company also had no online presence. Property owners couldn't find the business through search. There was no way for guests to learn about the properties without a direct referral. That meant growth was limited to word of mouth — a ceiling that would become a wall fast.
Without a CRM, leads fell through the cracks. Someone would inquire about listing their property, and if the follow-up didn't happen immediately, the opportunity was gone. There was no system to catch it.
40 hours a week was being spent on tasks that a machine could do. The team was talented. They just needed the right infrastructure underneath them. We built it.
What We Built
We built Great Dwellings a complete digital foundation — website, CRM, marketing automation, and invoicing system all connected. Nothing required manual data entry twice.
Disclosure: Great Dwellings is a company founded by NetAesthetics CEO Rasheid Scarlett. We build AI and automation solutions for our own businesses, not just our clients. This case study reflects real results from our own operations.
Why not just hire more admin staff for invoicing?
Invoicing is rule-based work. It follows a predictable pattern every time. Automation handles it perfectly, doesn't make math errors, and runs at 2am without complaint. Hiring staff would cost thousands of dollars per month and still introduce human error. Automation costs a fraction of that and scales without adding headcount.
How does the automated invoicing actually work?
When a reservation is confirmed or completed, the system pulls the relevant data — guest, property, dates, rates — and calculates the commission and payout amounts automatically. It then generates the invoice and routes it to the right party. The whole process takes seconds. Over 1,000 times per month, that's tens of hours saved without a human touching it.
What did the HubSpot integration change?
Before, leads from property owners had no structured home. Someone would reach out and the follow-up depended entirely on whoever saw the message first. With HubSpot, every inquiry enters a sales pipeline automatically. Follow-up sequences run themselves. The team knows exactly where every relationship stands without checking a dozen inboxes.
How did the SEO site attract property owners organically?
We built the site with an earnings calculator — a tool that lets potential property owners estimate how much they could make listing with Great Dwellings. That kind of content attracts exactly the right visitors. It's what someone types into Google when they're considering whether to list their property. The site showed up. The leads came in. Organic traffic did the work that cold outreach used to do.
The Results
Project Details
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